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Learn what big companies are doing but aren’t telling you.
"She's not kidding when she says it's a very practical guide."
"Holy sh*t. This book is everything I needed."
"Reading the DIY Marketing Playbook feels like cheating off of a marketer's homework."
"I am waiting for the printed version so I can buy it for a few of my friends."
The DIY Marketing Playbook is a practical marketing guide for small business owners, decision-makers, and microentrepreneurs. It enables you to do and truly understand how marketing impacts your business, avoiding costly mistakes along the way.
The book goes deep and teaches how to:
The digital version of the DIY Marketing Playbook is set to be published in December 2024. The exact date will be announced one month before the actual publication date.
When I consciously decided to self-publish the DIY Marketing Playbook, I knew it was a steeper climb up the publishing mountain. I want it to remain an affordable, always available, evergreen nugget of knowledge, and signing rights off to someone wasn't an option.
However, this means that every stage of the book production heavily depends on my time. As much as I hate to admit it, I realized I needed more time to get the book and surrounding material where I wanted it to be.
This has been a long journey. Years in the making. And I want to publish something I can be immensely proud, that will bring me joy for years to come.
September holds symbolic meaning for me. It's my birthday, the end of summer, the time when the fruit ripens. I intended to make the digital version of the book available by the end of September, but I've decided to push the release to December 7, 2024.
Oh, and now I have a whole new AI angle to include. (*sigh*)
Yes! The printed edition will be available shortly after the digital version goes live. If you pre-register for the digital edition, we will notify you as soon as the printed copies are available.
The digital version of the book will be available for free with registration. However, both the digital and printed versions will have a symbolic price associated with them. The idea is to make it as widely available as possible. But got to feed the dog.
I believe all of us are responsible for helping small and medium businesses succeed. Push them to a point where they can perhaps afford to hire a marketer to help them get to that next growth stage.
If the small and medium economy grows, we all win. Money circulates through local businesses and the community benefits. It’s a positive domino effect that leads to a happier, healthier society.
What you’re about to read is a simplified marketing system you don’t need to go through a four-year study program to understand. It’s practical, dirty, and a bit rough around the edges.
And it works.
With so much money in the world, let’s decentralize some funds, shall we?
Tamara Ceman, Practical Marketer
I feel like I'm so lucky to be able to get your advice on things based on your experience with big companies, even though I am a small business, it kinda feels like cheating.
— Tina Marki, Entrepreneur
Tamara is an empathetic, fast-moving, detail-oriented professional who digs her work, knows the stuff, sets the right expectations all along, and makes sure everyone is aligned toward the same objectives. If you have a chance to work with her, take it.
P.S. She could easily be my business therapist.
— George Chasiotis, Entrepreneur
People say you can't have it all, but as always Tamara proved 'the people' wrong.
— Tom Barragry, Product Marketing Team Lead
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